Guide
What does B2B lead generation cost?
What B2B lead generation costs depends mostly on the pricing model. The usual ones are a price per lead, per appointment, per hour, a fixed price per month and pay on results. Working with Basegrow costs between € 750 and € 7,500 per month, excluding VAT.
Get 3 free sample leadsWhich pricing models are there for B2B lead generation?
A figure without a pricing model tells you little. Below are the five models you come across most often, and what each one means for you in plain terms.
Price per lead
Advantage: you pay for what comes in and can easily compare providers.
Watch out: what counts as a lead varies from provider to provider. It can be a name in a list, or someone who really wants to talk.
Price per appointment
Advantage: it is close to the moment you start the conversation.
Watch out: agree beforehand what an appointment is, who counts it and what happens if it is moved.
Price per hour
Advantage: you see exactly where the time goes and can scale up flexibly.
Watch out: you pay for time, not for an outcome, and the total is hard to see beforehand.
Fixed price per month
Advantage: a predictable budget, and a provider who can work on a steady build-up.
Watch out: you also pay in a quiet month, so a good trial period matters.
Pay on results (no cure, no pay)
Advantage: you take little risk beforehand.
Watch out: everything depends on the terms: what counts as success, who decides that, and how it is reflected in the price per result.
What should you look at when comparing providers?
- What counts as a lead. Ask for an example. A name with a title and a verified email address is not the same thing as a company name.
- Who owns the data. Can you keep the contacts if you stop? At Basegrow the 3 sample leads are yours, even if we do not go on to work together.
- Trial and notice period. How long is the trial, when does it count as a success, and what is the notice period after that?
- Who approves the texts. Does anything go out in your name that you have not seen?
- Who has the conversation. What happens to a warm reply, and how quickly?
What does Basegrow cost per month?
Working with Basegrow costs between € 750 and € 7,500 per month, excluding VAT. Where you land depends on your market, the size of that market, your audience and the region. A small project, with one audience in a single state or province, starts from € 750 per month. A large project, with several audiences across several countries and languages, comes to € 7,500 per month.
Small project: one audience in one province
from € 750 per month
Large project: several audiences, countries and languages
€ 7,500 per month
- First, 3 free sample leads.Within 24 hours, with name, title and a verified email address. They are yours to keep.
- A fixed price per month.Within the band above. It depends on your market, the size of that market, your audience and the region.
- A trial period.We agree beforehand when it counts as a success.
We talk it through after you have seen your sample leads.
What you get for that price is on outsourcing B2B lead generation.
Frequently asked questions about what B2B lead generation costs
What does B2B lead generation cost on average?
It varies by provider and by pricing model, and an average says little about your market. So compare what you get: what counts as a lead, how long the trial lasts and who approves the texts. Working with Basegrow costs between € 750 and € 7,500 per month, excluding VAT.
Which pricing model suits me?
If you want a predictable budget, a fixed price per month suits you. If you only want to pay for an outcome, look at a price per lead or appointment, and read the terms carefully.
What exactly is a lead?
The provider decides that. At Basegrow a lead is a decision maker at a company that fits your offer, with name, title and a verified email address.
Who owns the lead data?
Always ask beforehand. You can keep the 3 sample leads from Basegrow.
Can I try before I pay?
Yes. You receive 3 free sample leads within 24 hours. After that we start with a trial period, and we agree beforehand when it counts as a success.
What does Basegrow cost per month?
Working with Basegrow costs between € 750 and € 7,500 per month, excluding VAT. Where you land depends on your market, the size of that market, your audience and the region. A small project, with one audience in a single state or province, starts from € 750 per month. A large project, with several audiences across several countries and languages, comes to € 7,500 per month. We talk it through after you have seen your sample leads.
Free sample leads
See who you could be talking to.
Three decision makers with name, title and a verified email address. In your inbox within 24 hours, and yours to keep.
Get my 3 free leads