For manufacturers
Lead generation for manufacturers
A manufacturer looking for new customers or distributors gets the right decision maker at each company from Basegrow, with name, title and a verified email address. We write to that person with a reason taken from public information, in your words. You start with 3 free sample leads within 24 hours.
Get 3 free sample leadsFinding new customers and distributors for your manufacturing business
What a manufacturer sells is often technical and does not change every week. That makes the story strong when there is a good match: with a customer who needs exactly this part, or a distributor who wants your line in its range.
You decide who you are looking for: customers, distributors, a particular sector or region. We find the person and the reason at each company, and write in your words.
Which decision makers at a customer do we write to?
Purchasing
The person who chooses suppliers and compares quotes.
The technical director
The person who decides on technology and production, and therefore on what goes into the end product.
Engineering
The people who write specifications, and often the first to know whether your product fits.
At each company we choose the role that fits best. A person on our team checks every lead before it goes to you.
Which reasons to write fit a manufacturer?
In public business information and on the company's own website we look for something that is happening now, for example:
- A new product line. A new product needs parts, materials or an extra supplier.
- An investment. A new machine or production hall shows that capacity is being added.
- A new market. A company entering a new market is often looking for new partners too.
That is the hook: where your offer meets what that company does, and so the reason to write to that one person.
What a manufacturer's first email looks like
A made-up example. The companies and people do not exist.
- From
- Sanne de Wit, Vuurdoorn Metaalwerk (sanne@vuurdoorn.example)
- To
- Joris Lammers, technical director (joris@halmstede.example)
- Subject
- Your new packaging line
Hi Joris,
On your site I read that Halmstede Machinebouw is going to build a new line of packaging machines. A line like that needs frames and housings in small runs, and I think you have a say in who supplies them.
We make welded and folded stainless steel parts for machine builders, made to drawing.
May I send you an example of what we made for a similar line?
Kind regards,
Sanne
The highlighted sentence is the reason to write, found on the company's own website. The rest is the voice of the manufacturer itself.
How do we go about it for a manufacturer?
- 3 free sample leads.Within 24 hours, at companies that fit. They are yours to keep.
- Setting it up together.Tone, message, audience and sender. You choose customers or distributors, roles and region.
- Starting small.With a group of companies that you point us to. Every email is written for that company and approved by you.
- You have the conversation.A warm reply goes the same working day to a named person on your team, for example a salesperson or an engineer who can really answer the question.
How the price works is on what B2B lead generation costs.
Frequently asked questions about lead generation for manufacturers
How do I find new customers for my manufacturing business?
Basegrow finds the right decision maker at each company, for example purchasing, the technical director or engineering, and writes to them personally with a reason taken from public information. You choose which companies, roles and region.
Can I also look for distributors?
Yes. You decide the audience: which companies, which roles and which region. Those can be customers, but also distributors.
Which reason to write fits a manufacturer?
Something that is happening at that company now and that you can find on its website, such as a new product line, an investment or a new market.
Does this approach suit a technical product?
If you sell to other businesses and one good conversation is worth a lot, it can work. You decide the message and approve every text, so your technical story stays yours. Your 3 sample leads are the honest test.
How quickly do I see the first leads?
Within 24 hours you receive 3 free sample leads, with name, title and a verified email address. They are yours to keep.
What does it cost?
Working with Basegrow costs between € 750 and € 7,500 per month, excluding VAT. Where you land depends on your market, the size of that market, your audience and the region. A small project, with one audience in a single state or province, starts from € 750 per month. A large project, with several audiences across several countries and languages, comes to € 7,500 per month.
Free sample leads
See who you could be talking to.
Three decision makers with name, title and a verified email address. In your inbox within 24 hours, and yours to keep.
Get my 3 free leads