For wholesalers
Lead generation for wholesalers
A wholesaler looking for new business customers gets the right decision maker at each prospective customer from Basegrow, with name, title and a verified email address. We write to that person with a reason taken from public information, in your words. You start with 3 free sample leads within 24 hours.
Get 3 free sample leadsFinding new business customers for your wholesale business
A wholesaler grows with customers who keep coming back. The hard part is the first order: reaching the right person at a new customer, at a moment when your range fits their work.
You decide which customers you are looking for: which companies, which roles and which region. We find the person and the reason at each company, and write to them personally.
Which decision makers do we write to at a customer?
Purchasing
The person at the customer who decides which supplier gets the orders. Often the first person to write to.
The owner
At a smaller customer the owner often decides personally, and it is a short route to a conversation.
The manager
The person who runs the day-to-day work knows what is missing on the shop floor or in the warehouse.
At each company we choose the role that fits best, with name, title and a verified email address. A person on our team checks every lead.
Which reasons from public information fit a wholesaler?
A good first email starts with something that is happening at the customer right now. We look for it in public business information and on the company's own website, for example:
- A new branch. An extra location needs its own purchasing and its own stock.
- A new range. If the customer sells new products, it may be looking for new suppliers.
- An expansion. More work or more space means more purchasing.
That is the hook: where your offer meets what that company does, and so the reason to write to that one person.
What a wholesaler's first email looks like
A made-up example. The companies and people do not exist.
- From
- Maarten Postma, Vlierhof Installatiegroothandel (maarten@vlierhof.example)
- To
- Ilse Terpstra, buyer (ilse@merelkamp.example)
- Subject
- Your new branch in Zwolle
Hi Ilse,
On your site I saw that Merelkamp Installatietechniek is opening a second branch in Zwolle in the spring. A new location often means a new round of purchasing, and I think you are the one who then picks the suppliers.
We supply installation materials to companies in the region, with same-day delivery.
Shall I send you our delivery terms for Zwolle?
Kind regards,
Maarten
The highlighted sentence is the reason to write, found on the company's own website. The rest is the voice of the wholesaler itself.
How do we go about it for a wholesaler?
- 3 free sample leads.Within 24 hours, at customers that fit. They are yours to keep.
- Setting it up together.Tone, message, audience and sender. You choose the customers, roles and region.
- Starting small.With a group of customers that you point us to. Every email is written for that company and approved by you.
- You have the conversation.A warm reply goes the same working day to a named person on your team.
You can read more about the approach and the price on outsourcing B2B lead generation and what B2B lead generation costs.
Frequently asked questions about lead generation for wholesalers
How do I find new business customers for my wholesale business?
Basegrow finds the right decision maker at each company, for example purchasing, the owner or the manager, and writes to them personally with a reason taken from public information. You choose which companies, roles and region.
Which roles do you write to?
Whatever fits that customer best: purchasing, the owner or the manager. You always get name, title and a verified email address.
What is a good reason to email a customer?
Something that is happening at that company right now and that you can find in public information or on their own website, such as a new branch, a new range or an expansion.
Can I see whether it suits my wholesale business first?
Yes. You receive 3 free sample leads within 24 hours and they are yours to keep. If you see people you would like to talk to, we are on the right track.
Who has the conversation with the customer?
You do. A warm reply goes the same working day to a named person on your team.
What does it cost?
Working with Basegrow costs between € 750 and € 7,500 per month, excluding VAT. Where you land depends on your market, the size of that market, your audience and the region. A small project, with one audience in a single state or province, starts from € 750 per month. A large project, with several audiences across several countries and languages, comes to € 7,500 per month.
Free sample leads
See who you could be talking to.
Three decision makers with name, title and a verified email address. In your inbox within 24 hours, and yours to keep.
Get my 3 free leads