Outsourcing B2B lead generation

What do you get when you outsource B2B lead generation?

At Basegrow a lead is a person, not an address in a list: a decision maker at a company that fits what you sell. A person on our team checks every lead before it goes to you.

The right decision maker

At each company the person who decides, with name, title and a verified email address.

A reason to write

The hook: where your offer meets what that company does. It is the reason to write to that one person.

A personal email

Written for that company, in your words, under the name of someone on your team and from your own domains.

Replies that get an answer

Every reply is read and answered. A warm reply goes the same working day to a named person on your team.

The sources are public business information and each company's own website.

How does B2B lead generation work at Basegrow?

You tell us what you sell.You give us your website, or a short description, and make three quick choices.
Within 24 hours you have 3 sample leads.Decision makers at companies that fit, with name, title and a verified email address. They are yours to keep.
We lay the groundwork together.Tone, message, audience and sender. You decide which companies, roles and region.
We start small and build up.Every email is written for that company and approved by you. A follow-up comes after a week or two.
You have the conversation.We read and answer every reply. If someone is interested, a named person on your team takes over.

Who should outsource B2B lead generation?

For companies that sell to other businesses and for which one good conversation is worth a lot. Then it helps to have someone take the first step for you, while you keep your time for the conversations themselves.

Your 3 sample leads are the honest test: if you see people you would like to talk to, we are on the right track.

If you work in one of these markets, read how we approach it: lead generation for wholesalers, lead generation for logistics and transport companies and lead generation for manufacturers.

How is this different from buying leads, lead lists or telemarketing?

Buying leads

You get data that was not picked for your offer. The writing and the follow-up stay with you.

A lead list

A file with names and addresses. Who belongs in it, why now and what you write to them is up to you.

Telemarketing

A first contact by phone, often with a fixed script. A personal email gives the reader the space to read and reply when it suits them.

Basegrow

At each company a decision maker with a reason of their own, an email in your words that you approve, and a follow-up written for that company.

You can read more about the method on personal cold email for B2B.

How does the price of B2B lead generation work?

Working with Basegrow costs between € 750 and € 7,500 per month, excluding VAT. Where you land depends on your market, the size of that market, your audience and the region. A small project, with one audience in a single state or province, starts from € 750 per month. A large project, with several audiences across several countries and languages, comes to € 7,500 per month.

We start with a trial period and agree beforehand when it counts as a success. We talk it through after you have seen your sample leads.

An overview of the usual pricing models is on what B2B lead generation costs.

Frequently asked questions about outsourcing B2B lead generation

What is outsourcing B2B lead generation?

You let a partner take the first step towards new business customers. At Basegrow we find the right decision maker at each company and write to them personally, in your words. You keep the conversation and the decisions.

What exactly do I get from Basegrow?

Decision makers with name, title and a verified email address, a personal email per company that you approve, a follow-up after a week or two, and every reply read and answered.

How quickly can I start?

You receive 3 free sample leads within 24 hours, and they are yours to keep. After that we set up your tone, message, audience and sender together.

Where do the leads come from?

From public business information and each company's own website. A person on our team checks every lead before it goes to you.

Who has the conversation when someone replies?

You do. Every reply is read and answered, and a warm reply goes the same working day to a named person on your team. From there, the conversation is yours.

What does outsourcing B2B lead generation cost?

Working with Basegrow costs between € 750 and € 7,500 per month, excluding VAT. Where you land depends on your market, the size of that market, your audience and the region. A small project, with one audience in a single state or province, starts from € 750 per month. A large project, with several audiences across several countries and languages, comes to € 7,500 per month. We start with a trial period and agree beforehand when it counts as a success.

Is Basegrow a lead generation agency?

Yes. Basegrow B.V. is a B2B lead generation agency from Amsterdam. We find the right decision maker at each company and write to them personally, in your words. Our channel is the personal email.