Cold email outreach
Personal cold email for B2B
A personal cold email is a first email to one decision maker, written for that company, with a reason to write taken from its own website. Basegrow writes every email separately, in your words: you approve the text, and it goes out from your domain, under the name of someone on your team. Basegrow is a cold email agency from Amsterdam for B2B in the Netherlands.
Get 3 free sample leadsHow is one personal cold email made?
- The decision maker.At each company we look for the person who decides, with name, title and a verified email address.
- The reason to write.In public business information and on the company's own website we look for where your offer fits. That is the hook to write to that one person.
- Your words.At the start we set up your tone together: how you write, what you say and what you stand for. Every comment from you becomes a fixed rule for all the emails that follow.
- Your approval.You see the texts before they are used. What you do not approve does not go out.
- Your domain.The email goes from one person on your team to one decision maker, from your own domains, set up with SPF, DKIM and DMARC.
What a personal cold email looks like
Below is a made-up example: Fenna works at Roosterlicht and writes to Gijs at Kievitsdal Koelvracht. Neither company exists.
- From
- Fenna Bosgra, Roosterlicht (fenna@roosterlicht.example)
- To
- Gijs Oudeman, operations director (gijs@kievitsdal.example)
- Subject
- Your new cold store near the auction
Hi Gijs,
On your site I read that Kievitsdal is opening a second cold store this winter, close to the flower auction in Aalsmeer, so the drivers have a shorter drive at night. That puts the trips of two stores on one planning board, and I think that board is yours.
We help logistics companies manage scheduling across all their locations in one place, so the shift leaders know where they stand in the morning.
Do you have half an hour next week to see if it would suit you?
Kind regards,
Fenna
The highlighted sentence is the reason to write: it comes from the company's own website. The rest is Fenna's own story, in her words and approved by her.
The series: a follow-up after a week or two
It does not stop at the first email. A follow-up comes after a week or two, and it is written for that company too.
If someone would rather stop, one reply is enough. The series then ends for that person.
Every reply is read and answered. A warm reply goes the same working day to a named person on your team, who has the conversation.
Why is this not a mass mailing?
One email, one company
Every email is written for one company, with a reason of its own. There is no standard text in which only the name changes.
One sender, one reader
From one person on your team to one decision maker. That way it reads as what it is: a message from one person to another.
Your approval first
Nothing goes out in your name without you having approved it.
Starting small
We start with a small group of companies that you point us to and build up as you see what works.
You can read more about outsourcing itself on outsourcing cold outreach and outbound prospecting.
Frequently asked questions about cold email outreach
What is cold email outreach?
Sending a first email to someone who does not know you yet, with the aim of starting a conversation. At Basegrow it is a personal email to one decision maker, written for that company.
Does it sound like us, or like a machine?
Like you. At the start we set up your tone together, you approve the texts before they are used, and every comment from you becomes a fixed rule for all the emails that follow.
Is it one email, or more?
More. After the first email a follow-up comes after a week or two, always personal and written for that company.
What if someone no longer wants to hear from us?
One reply is enough. The series then ends for that person.
Who is the email from and from which address?
From someone on your team, from your own domains, with SPF, DKIM and DMARC set up. You have approved the text first.
Where does the reason to write come from?
From public business information and the company's own website. A person on our team checks every lead before it goes to you.
What does it cost?
Working with Basegrow costs between € 750 and € 7,500 per month, excluding VAT. Where you land depends on your market, the size of that market, your audience and the region. A small project, with one audience in a single state or province, starts from € 750 per month. A large project, with several audiences across several countries and languages, comes to € 7,500 per month.
Free sample leads
See who you could be talking to.
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